Free Tool
Pinterest Analytics Calculator
Calculate and benchmark your Pinterest performance metrics.
Enter your Pinterest analytics data (found in Pinterest Analytics)
Frequently Asked Questions
What Pinterest metrics should I track?+
Focus on impressions, saves (formerly repins), outbound clicks, engagement rate, and follower growth. Saves indicate content value, while clicks show conversion potential.
What is a good Pinterest engagement rate?+
Average Pinterest engagement rates range from 0.5% to 2%. Rates above 2% are excellent. Calculate engagement by dividing (saves + clicks) by impressions.
How do I access Pinterest Analytics?+
Convert to a Pinterest business account (free) to access Pinterest Analytics. You'll see data on your profile, audience demographics, and individual pin performance.
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